The fitful career of advocacy advertising : polit. protection, client cultivation, and corporate morale
Roland Marchand
| Year of publication: |
1987
|
|---|---|
| Authors: | Marchand, Roland |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 29.1987, 2, p. 128-156
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Werbung | Advertising | USA | United States | 1900-1987 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturverz. S. 153 - 156 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001025478