The five fundamental value factors
Year of publication: |
2018
|
---|---|
Authors: | Drews, Ralf |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 190-203
|
Subject: | Preismanagement | Pricing strategy | Kundenwert | Customer value | Marktsegmentierung | Market segmentation | Faktorenanalyse | Factor analysis |
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