The five phases of SME brand-building
Year of publication: |
2013
|
---|---|
Authors: | Centeno, Edgar ; Hart, Susan ; Dinnie, Keith |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2013, 6 (16.6.), p. 445-457
|
Saved in:
Saved in favorites
Similar items by person
-
The five phases of SME brand-building
Centeno, Edgar, (2013)
-
The interplay between SME owner-managers and the brand-as-a-person
Centeno, Edgar, (2019)
-
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar, (2012)
- More ...