The fleeting effect of advertising : Empirical evidence from a case study
| Year of publication: |
1990
|
|---|---|
| Authors: | Boyd, Roy ; Seldon, Barry J. |
| Published in: |
Economics Letters. - Elsevier, ISSN 0165-1765. - Vol. 34.1990, 4, p. 375-379
|
| Publisher: |
Elsevier |