The focus group research handbook
Holly Edmunds
| Year of publication: |
c1999
|
|---|---|
| Authors: | Edmunds, Holly |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | Marketingforschung | Gruppeninterview |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | X, 276 S 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-8442-0288-6 ; 0-658-00248-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000664238