The Forecaster's Dilemma
Year of publication: |
1995
|
---|---|
Authors: | Ehrman, Chaim M. ; Shugan, Steven M. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 14.1995, 2, p. 123-147
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | forecasting | new product research | channel relationships | bias | brand management |
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