The forefront of mobile shopping : an emerging economy's perspective
Year of publication: |
2020
|
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Authors: | Hng, Chi-Yang ; Foo, Pik-Yin ; Lim, Ai-Fen ; Nair, Radha Krishnan |
Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 11.2020, 1, p. 21-47
|
Subject: | mobile shopping | partial least square structural equation modelling | PLS-SEM | mobile ease of use | mobile usefulness | perceived playfulness | reachability | mobility | intention to use | survey | Malaysia | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption | Strukturgleichungsmodell | Structural equation model | Mobiltelefon | Mobile phone | Partielle kleinste Quadrate | Partial least squares | Mobilität | Mobility |
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