The formation and effect of attitude importance in professional sport
Year of publication: |
2010
|
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Authors: | Pritchard, Mark P. ; Funk, Daniel C. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 7/8, p. 1017-1036
|
Subject: | Sportveranstaltung | Sport event | Freizeitverhalten | Leisure behaviour | Konsumentenverhalten | Consumer behaviour | Multivariate Analyse | Multivariate analysis | USA | United States |
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