THE FORMS OF UNCONVENTIONAL ADVERTISING – A THEORETICAL APPROACH
Year of publication: |
2010
|
---|---|
Authors: | JURCA, Maria Alina |
Published in: |
Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. VIII.2010, 2, p. 323-333
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | advertising | unconventional advertising | unconventional media | ambient advertising | stealth marketing |
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