The foundations of relationship marketing : reciprocity and trade relations
Year of publication: |
2009
|
---|---|
Authors: | Tadajewski, Mark |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 9.2009, 1, p. 9-38
|
Subject: | Marketing | Geschichte | History | Beziehungsmarketing | Relationship marketing |
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