The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical
Year of publication: |
1992
|
---|---|
Authors: | Brownlie, Douglas ; Saren, Michael |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 26.1992, 4, p. 34-47
|
Publisher: |
MCB UP Ltd |
Subject: | Ideologies | Marketing concepts | Marketing planning | Organizational change |
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