The fragmented market : services in the digital age
Year of publication: |
2014
|
---|---|
Authors: | Buch, Rolf |
Published in: |
How to succeed in the digital age : strategies from 17 top managers. - Frankfurt, M : Frankfurter Allg. Buch, ISBN 978-3-95601-042-2. - 2014, p. 201-216
|
Subject: | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kundenbindung | Customer retention | Internet | Computerunterstützung | Computerized method | Dienstleistungssektor | Service industry |
-
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar, (2016)
-
Engel, Birgit, (2011)
-
Beyond relationship quality : examining relationship management effectiveness
Kang, Bohyeon, (2013)
- More ...
-
"Eine Allianz der Anständigen"
Buch, Rolf, (2019)
-
Praxishandbuch Immobilien-Investitionen
Schäfer, Jürgen, (2016)
- More ...