The framing effect of coupon value for new products : an empirical study in China
Year of publication: |
2012
|
---|---|
Authors: | Zhang, Zhe ; Han, Bin |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 22.2012, 2, p. 209-222
|
Subject: | Produktmanagement | Product management | Kundenbindungsprogramm | Loyalty program | Kaufmotiv | Consumer motivation | Prospect Theory | Prospect theory | China |
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