The framing effects of multipart pricing on consumer purchasing behavior of customized information good bundles
Kim Huat Goh; Jesse C. Bockstedt
| Year of publication: |
2013
|
|---|---|
| Authors: | Goh, Kim Huat ; Bockstedt, Jesse C. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 24.2013, 2, p. 334-351
|
| Subject: | behavioral economics | behavioral experiments | bundling | customization | consumer behavior | econometrics | information goods | multipart pricing | natural experiments | Experiment | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767439