The franchise relationship in China : agency and institutional theory perspectives
Year of publication: |
2014
|
---|---|
Authors: | Doherty, Anne Marie ; Chen, Xiaomin ; Alexander, Nicholas |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1664-1689
|
Subject: | China | Institutional theory | Retail | Qualitative | Agency theory | Franchise relationship | Prinzipal-Agent-Theorie | Franchising | Institutionenökonomik | Institutional economics | Institutioneller Wandel | Institutional change |
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