The Franchiser's Choice Between Organic Growth and Franchising; and the Franchisee's Choice Between Online and Physical Stores

This article introduces new decision models for franchising, and optimal conditions for franchising. Franchising has become a major business model (particularly in the retailing industry and hospitality industry), and has substantial effects on company strategy, growth and survival. This article introduces new decision models for franchising and retailing, pertaining to the choice between an internet-based store, or a physical store

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Year of publication:	[2014]
Authors:	Nwogugu, Michael C. I.
Publisher:	[2014]: [S.l.] : SSRN
Subject:	Franchising \| Theorie \| Theory \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing

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Extent:	1 Online-Ressource (36 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2006 erstellt
Other identifiers:	10.2139/ssrn.1067942 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012709199