The friend or foe fallacy : why your best customers may not need your friendship
Year of publication: |
July-August 2017
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Authors: | Dalsace, Frédéric ; Jap, Sandy D. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 4, p. 483-493
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Subject: | Organizational relationships | Customer partnerships | Relational strategies | Mutual value creation | Value co-creation | Customer strategy | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Kundenintegration | Customer integration |
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