The fringe or national brand manufacturer? : an analysis of private label sourcing strategy
Xue Li
| Year of publication: |
2022
|
|---|---|
| Authors: | Li, Xue |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 4, p. 810-822
|
| Subject: | Consumer loyalty | Game theory | Private label | Sourcing strategy | Supply chain | Spieltheorie | Handelsmarke | Store brand | Lieferkette | Markenführung | Brand management | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-08-2020-0401 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165218