The FTC's handling of puffery and other selling claims made "by implication"
Year of publication: |
1977
|
---|---|
Authors: | Preston, Ivan L. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 5.1977, 2, p. 155-181
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
The FTC's emerging theory of consumer protection via increased information
Scammon, Debra L., (1980)
-
Human barriers to using theory and research on responses to advertising messages
Preston, Ivan L., (2012)
-
Understanding communication research findings
Preston, Ivan L., (2009)
- More ...