The fundamentals and practice of marketing
John Wilmshurst, M.A., M.C.A.M., M.Inst.M., A.M.B.I.M. ; published on behalf of the Institute of Marketing and the CAM Foundation
| Year of publication: |
1978
|
|---|---|
| Authors: | Wilmshurst, John |
| Institutions: | Institute of Marketing (contributor) ; CAM Foundation (contributor) |
| Publisher: |
London : Heinemann |
| Subject: | Absatz |
| Extent: | vii, 213 Seiten |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 0-434-92263-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000558446