The fundamentals of standardizing global marketing strategy
Year of publication: |
2007
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Authors: | Viswanathan, Nanda K. ; Dickson, Peter R. |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 24.2007, 1, p. 46-63
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