The future of communications - BEYOND MEDIA - PR past and future -- Onwards and upwards - Can PR take the lead in brand communication? Maybe, and here's how.
Year of publication: |
2004
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Authors: | Spencer, Claire |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 39.2004, 9, p. 127-129
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