The future of B2B marketing theory : a historical and prospective analysis
Roberto Mora Cortez, Wesley J. Johnston
| Year of publication: |
October 2017
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|---|---|
| Authors: | Mora Cortez, Roberto ; Johnston, Wesley J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 66.2017, p. 90-102
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| Subject: | B2B marketing | Historical development | Delphi method | Coding | Theory construction | Future challenges | Lieferantenmanagement | Supplier relationship management | Delphi-Methode | Delphi technique | USA | United States | Marketingtheorie | Marketing theory | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.07.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775989