The future of communications - ACCOUNTABILITY - Maximising shareholder value - Can we link marketing metrics to financial measures?
| Year of publication: |
2004
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|---|---|
| Authors: | Agres, Stuart ; Moult, Bill ; Spaeth, Jim |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 39.2004, 9, p. 158-161
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