The future of e-commerce? : understanding livestreaming commerce continuance usage
Year of publication: |
2023
|
---|---|
Authors: | Chong, Han Xi ; Hashim, Ahmad Hariza ; Syuhaily Osman ; Jasmine Leby Lau ; Aw, Eugene Cheng-Xi |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 1, p. 1-20
|
Subject: | Continuance intention | Livestreaming commerce | Perceived crowdedness | Perceived value | PLS-ANN | Trust | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
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