The future of marketing : critical 21st century perspectives
ed. by Philip J. Kitchen
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Kitchen, Philip J. (contributor) |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Marketing | Forecasting | Twenty-first century | Forecasts | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 196 S. : graph. Darst. 23 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-333-99286-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766133