The future of maternity wear : Generation Z's expectations of dressing for pregnancy
Year of publication: |
2022
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Authors: | Weigle, Elizabeth Anne ; McAndrews, Laura |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 3, p. 534-549
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Subject: | Consumer behavior | Gen Z | Maternity wear | Pregnancy expectations | Self-concept | Mütter | Mothers | Konsumentenverhalten | Consumer behaviour | Schwangerschaft | Pregnancy | Erwartungsbildung | Expectation formation |
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