The Future of Pharma : Evolutionary Threats and Opportunities

Cover Page -- Title Page -- Copyright Page -- Contents -- List of Figures and Tables -- List of Abbreviations -- Acknowledgements -- About the Author -- Foreword by Andreas Fibig -- Foreword by G. Steven Burrill -- Part I A Stalling Industry -- Chapter 1 Whither Pharma? The World's Most Important Industry at a Fork in the Road -- Chapter 2 Universal Acid: A Way to Understand the Complex, Adaptive Pharmaceutical Industry -- Part II A Co-Evolving Industry -- Chapter 3 An Evolving Social Environment -- Chapter 4 An Evolving Technological Environment -- Chapter 5 The Evolution of the Pharmaceutical Industry -- Chapter 6 The Speciation of Pharma: The New Business Models that Will Transform the Industry -- Part III A Changed Industry -- Chapter 7 Sex, Forced Moves and Good Tricks: What New Capabilities Will Be Needed to Survive and Thrive in the Future of Pharma? -- Chapter 8 Flat, Focussed Tribes: Organizational Structures in the Future of Pharma -- Chapter 9 Gales of Creative Destruction: The Turmoil Ahead of the Pharmaceutical Industry -- Epilogue: Unanswered Questions and Speculative Answers -- Appendix 1: A Pragmatic Research Approach -- Appendix 2: List of Research Interviewees -- Index -- Footnote -- ch01fn01.