The future role of physical touchpoints in luxury retailing
Sonja Schüller, Daniel Dietrich, Lorenz Spielmann
| Year of publication: |
2018
|
|---|---|
| Authors: | Schüller, Sophie ; Dietrich, Daniel ; Spielmann, Lorenz |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 35.2018, 6, p. 84-95
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| Subject: | Luxusgüter | Luxury goods | USA | United States | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012003338