The fuzzy front end of Japanese new product development projects: impact on success and differences between incremental and radical projects
| Year of publication: |
2008
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|---|---|
| Authors: | Verworn, Birgit ; Herstatt, Cornelius ; Nagahira, Akio |
| Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 1215620. - Vol. 38.2008, 1, p. 1-20
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