- 1 INTRODUCTION
- 2 STUDY
- 2.1 Study design
- 2.2 Methodology
- 2.3 Sample
- 3 THE FUZZY FRONT END OF THE PRODUCT DEVELOPMENTPROCESS
- 3.1 Initiation
- 3.2 Idea generation
- 3.3 Idea assessment
- 3.4 Reduction of market uncertainty prior to development
- 3.5 Reduction of technical uncertainty prior to development
- 3.6 Front end project planning
- 4 PROJECT EXECUTION
- 4.1 Controlling
- 4.2 Deviations from front end specifications during project execution
- 5 PROJECT OUTCOMES
- 5.1 Effectiveness
- 5.2 Efficiency
- 5.3 Overall assessment
- 6 INTERRELATIONSHIPS
- 7 SUMMARY AND CONCLUSIONS
- 7.1 Summary of key findings
- 7.2 Managerial implications
- 7.3 Limitations and directions for future research
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