THE GAP BETWEEN THE VISION FOR MARKETING AND REALITY
| Year of publication: |
2012
|
|---|---|
| Authors: | Kotler, Philip ; Calder, Bobby J ; Malthouse, Edward C ; Korsten, Peter J |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 54.2012, 1, p. 13-15
|