The GEMBA-management role in bank culture

The article is devoted to the concept of bank culture, the content of its under systems and elements. Moreover the article reveals the experience of Japanese concept “gemba - kaidzen” usage in the trading bank staff management and suggests the mechanism of its implementation with the aim of banking services quality improvement and expenses optimization.

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Year of publication:	2013
Authors:	Novikova, K. ; Kerzina, E. ; Nekrasova, D.
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 2.2013, 07
Publisher:	Department of Marketing
Subject:	bank \| bank culture \| bank management \| workplace \| self-discipline \| motivation \| standardization

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Extent:	application/pdf
Type of publication:	Article
Notes:	Published
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010681664