The glittering silver market : the rise of elderly consumers in Asia
Yuwa Hendrick-Wong
| Year of publication: |
2007
|
|---|---|
| Authors: | Wong, Yuwa |
| Publisher: |
Singapore : Wiley |
| Subject: | Alternde Bevölkerung | Aging population | Zielgruppe | Target group | Marketingmanagement | Marketing management | Asien | Asia | Asiatisch-pazifischer Raum | Asia-Pacific region | Älterer Mensch | Verbrauch | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | IX, 166 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-82207-4 ; 978-0-470-82207-4 |
| Classification: | Marketing ; Alterssoziologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003358523