The global brewery industry : markets, strategies, and rivalries

edited by Jens Gammelgaard (Copenhagen Business School, Denmark), Christoph Dörrenbächer (Berlin School of Economics and Law, Germany)

pt. I. International market developments and firm performance -- pt. II. Host country institutional effects -- pt. III. Multi-point competition and rivalries -- pt. IV. Cross-border M&A integration and subsidiary development -- pt. V. Leadership and internationalization -- pt. VI. Boundless customer interfaces : social media and tourism.

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Year of publication:	2013
Other Persons:	Gammelgaard, Jens (ed.) ; Dörrenbächer, Christoph (ed.)
Publisher:	Cheltenham, U.K : Edward Elgar Publishing
Subject:	Brauerei \| Brewery \| Bier \| Beer \| Welt \| World \| Brauwirtschaft
Description of contents:	This book describes a num ... Table of Contents [gbv.de]

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Extent:	1 Online-Ressource (xii, 337 pages)
Series:	New horizons in international business Edward Elgar E-Book Archive
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-78100-635-1 ; 978-1-78100-634-4
Other identifiers:	10.4337/9781781006351 [DOI]
Classification:	Lebensmitteltechnologie ; Biotechnologie
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012652531