The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price
Year of publication: |
2011-05-03
|
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Authors: | Stremersch, Stefan ; Verniers, Verniers, I.W.J. ; Croux, Croux, C. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | entry timing | international new product launch | launch price | launch window | pharmaceutical | regulation |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2011-010-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
-
The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price
Verniers, I., (2011)
-
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
Stremersch, Stefan, (2008)
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The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?
Berchicci, Berchicci, L., (2008)
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Lemmens, Lemmens, A., (2004)
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