The global entry of new pharmaceuticals : a joint investigation of launch window and price
Year of publication: |
2011
|
---|---|
Authors: | Verniers, Isabel ; Stremersch, Stefan ; Croux, Christophe |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 4, p. 295-308
|
Subject: | Arzneimittel | Pharmaceuticals | Produktentwicklung | New product development | Zeit | Time | Preismanagement | Pricing strategy | Arzneimittelrecht | Pharmaceutical law | Welt | World |
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