The Global Expansion of Transnational Retailers: A Case Study of the Localization Strategy of Costco in Taiwan
Year of publication: |
2010-12
|
---|---|
Authors: | Yeh, YunLung |
Other Persons: | Rice, Murray Delbert (contributor) ; Lyons, Donald (contributor) ; Tierney, Sean (contributor) |
Publisher: |
University of North Texas |
Subject: | Retail geography | Taiwan | globalization | Costco | Costco Wholesale Corporation | International business enterprises | Case studies | Hypermarkets | Discount houses (Retail trade) |
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