The global impact of American restaurant franchises : an international perspective
Year of publication: |
2007
|
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Authors: | Khan, Mahmood A. ; Khan, Maryam |
Published in: |
Multinational enterprises and emerging challenges of the 21st century. - Cheltenham[u.a.] : Edward Elgar, ISBN 978-1-84720-356-4. - 2007, p. 303-322
|
Subject: | McDonald's Corporation | Globalisierung | Globalization | Internationale Wirtschaftsbeziehungen | International economic relations | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation | Franchising | Gastronomie | Restaurant industry | Strategisches Management | Strategic management | USA | United States | Welt | World |
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