THE GLOCAL STRATEGY OF GLOBAL BRANDS
Year of publication: |
2010
|
---|---|
Authors: | Dumitrescu, Luigi ; Vinerean, Simona |
Published in: |
Studies in Business and Economics. - Facultatea de Ştiinţe Economice. - Vol. 5.2010, 3, p. 147-155
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | global brands | globalization | glocal strategy | glocal marketing |
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