The goals, questions, indicators, measures (GQIM) approach to the measurement of customer satisfaction with e‐commerce Web sites
Year of publication: |
2002
|
---|---|
Authors: | Boyd, Andrew |
Published in: |
Aslib Proceedings. - MCB UP Ltd, ISSN 1758-3748, ZDB-ID 2034100-3. - Vol. 54.2002, 3, p. 177-187
|
Publisher: |
MCB UP Ltd |
Subject: | Information systems | Customer satisfaction | Business analysis | Organizational development | Knowledge management |
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