The golden opportunity of silver marketing : the case of housing and financial services
Year of publication: |
2008
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Authors: | Grossberg, Kenneth Alan |
Published in: |
The silver market phenomenon : business opportunities in an era of demographic change. - Berlin : Springer, ISBN 978-3-540-75330-8. - 2008, p. 415-426
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Subject: | Ältere Menschen | Elderly people | Zielgruppe | Target group | Finanzdienstleistung | Financial services | Wohnimmobilien | Residential real estate | Japan |
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