The good-on-paper effect : how the decision context influences virtuous behavior
Year of publication: |
2022
|
---|---|
Authors: | Touré-Tillery, Maferima ; Wang, Lili |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 5, p. 1004-1024
|
Subject: | digital device | good-on-paper effect | paper | realness | self-diagnosticity | virtuous behavior |
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