The grandparent consumer : a financial "goldmine" with gray hair?
Year of publication: |
2010
|
---|---|
Authors: | Tootelian, Dennis H. ; Varshney, Sanjay B. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 1, p. 57-63
|
Subject: | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Familie | Family | Privater Konsum | Private consumption | USA | United States |
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