The great marketing turnaround : the age of the individual, and how to profit from it
Stan Rapp; Tom Collins
| Year of publication: |
1990
|
|---|---|
| Authors: | Rapp, Stan |
| Other Persons: | Collins, Thomas L. (contributor) ; Furphy, Joseph (contributor) |
| Publisher: |
Englewood Cliffs, N.J : Prentice Hall |
| Subject: | Werbung | Advertising | Marketing | Verkauf | Selling | Direktmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 336 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 314-321) and index |
| ISBN: | 0-13-365560-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474718