The green bundle : pairing the market with the planet

Magali A. Delmas with David Colgan

What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist

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Year of publication:	[2018]
Authors:	Delmas, Magali A. ; Colgan, David
Publisher:	Stanford, California : Stanford Business Books
Subject:	Öko-Produkt \| Sustainable product \| Umweltbewusstsein \| Environmental consciousness \| Konsumentenverhalten \| Consumer behaviour \| Öko-Marketing \| Green marketing \| Umweltmanagement \| Environmental management \| USA \| United States
Description of contents:	Table of Contents [gbv.de]

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Extent:	viii, 280 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-5036-0086-7 ; 978-1-5036-0641-8 ; 978-1-5036-0642-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011778420