The green purchase behavior of Hong Kong young consumers : the role of peer influence, local environmental involvement, and concrete environmental knowledge
Kaman Lee
| Year of publication: |
2011
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|---|---|
| Authors: | Lee, Kaman |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 1, p. 21-44
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| Subject: | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Zielgruppe | Target group | Hongkong | Hong Kong |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008858060