The "green" side of materialism in emerging BRIC and developed markets : the moderating role of global cultural identity
Year of publication: |
2013
|
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Authors: | Strizhakova, Yuliya ; Coulter, Robin A. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 1, p. 69-82
|
Subject: | Environmental | Environmentalism | Global identity | Green marketing | Sustainability | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Globalisierung | Globalization | BRICS-Staaten | BRICS countries | Kulturelle Identität | Cultural identity | Umweltmanagement | Environmental management | Unternehmenskultur | Corporate culture |
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