The Green Smartphone Purchase Intention Among University Academics
The rapid proliferation of smartphones in recent decades has led to e-waste. Due to the serious environmental challenges, the sustainability of green smartphones has become a major societal concern. Hence, this study examines the impact of green awareness, environmental concern, altruism, and willingness to pay toward green smartphone purchase intention among academia in the Sri Lankan higher education sector. This study adopts a quantitative approach. Data were collected using a self-administered questionnaire. Out of 328 academics who participated in the survey, responses of 322 qualified for the analysis. The present study results revealed that all main latent variables considered in this study, such as green awareness, environmental concern, altruism, and willingness to pay, positively impact the academic purchasing intention of green smartphones. Further, it implied that altruism is the most predominant factor that has a significant positive impact on the purchase intention of green smartphones. The findings further lead to valuable environmental insights in the context of smartphone manufacturers and society. Similarly, it improves awareness of academics on their responsibility towards the environment to ensure sustainable consumption and production patterns
Year of publication: |
2022
|
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Authors: | Rathnayake, R.M.N.M ; Munasinghe, A.A.S.N ; Perera, W.P.K.D ; Perera, D.T ; Premarathna, P.D.K.D ; Karunarathna, G.C |
Publisher: |
[S.l.] : SSRN |
Subject: | Hochschule | Higher education institution | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Universitäre Forschung | University research | Mobiltelefon | Mobile phone |
Saved in:
freely available
Extent: | 1 Online-Ressource (29 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 20, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4253341 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014243206
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