THE GROWING IMPORTANCE OF LIFESTYLE RESEARCH IN MARKETING AND ADVERTISING FINANCIAL PRODUCTS AND SERVICES

The background changes in consumer financial markets over the last ten years are outlined and the future developments examined for which marketing packages like Tyne Tees Television's “Financial Pulsebeat” have been specifically designed, helping advertisers identify — and reach — the right consumers of their products.

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Year of publication:	1988
Authors:	Beadle, David
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 6.1988, 4, p. 36-39
Publisher:	MCB UP Ltd
Subject:	Consumers \| Life Style \| Marketing \| Money Markets \| Research

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb045780 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946783